In 'Data-Driven Marketing,' Mark Jeffery unveils the transformative power of leveraging analytics to drive strategic marketing decisions. He provides a treasure trove of insights into how data can illuminate customer behavior and optimize campaigns for unprecedented success. Through compelling case studies and practical frameworks, Jeffery demonstrates how organizations can shift from intuition-based to evidence-based marketing. This book is not just a guide; it's a call to action for marketers looking to harness the immense potential of data. Are you ready to revolutionize your marketing strategy and outperform your competition?
By Mark Jeffery
Published: 2010
""In the age of information, the true power of marketing lies in the data we collect and how we choose to use it.""
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
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“"In the age of information, the true power of marketing lies in the data we collect and how we choose to use it."”
Data-Driven Marketing
By Mark Jeffery
Discover a world of knowledge through our extensive collection of book summaries.
Mark Jeffery is an accomplished author known for his gripping thrillers and engaging narratives. His notable works include 'Naked Ambition,' a taut political drama, and 'The Second Son,' which showcases his skill in weaving suspenseful plots with profound character development. Jeffery's writing style is characterized by its meticulous attention to detail, fast-paced storytelling, and an ability to delve deep into the human psyche, making his work compelling and thought-provoking.
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