In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.
By Eric Schmidt, Jonathan Rosenberg
Published: 2017
"Great companies are built on great products"
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
Eric Schmidt is a prominent American author, technology executive, and entrepreneur known for his influential contributions to the fields of technology and business. He served as the CEO of Google from 2001 to 2011 and later as the Executive Chairman of Alphabet Inc. His career is marked by a deep understanding of the intersection between technology and society.
In addition to his corporate achievements, Schmidt has co-authored several notable works, including "The New Digital Age: Reshaping the Future of People, Nations and Business" (2013) and "How Google Works" (2014), both of which offer insights into the rapidly evolving landscape of technology and its impact on people and organizations.
Schmidt’s writing style is characterized by clarity, data-driven analysis, and a forward-thinking perspective, making complex technological concepts accessible to a broader audience. His works often explore themes of innovation, leadership, and the ethical implications of technological advancements, reflecting his extensive experience in navigating the challenges of the digital age.
Jonathan Rosenberg is an accomplished author and historian, recognized for his expertise in both contemporary and modern political narratives. His notable works include "The Fight for the Future: How Humans Can Triumph in a Digital Age," which explores the intersection of technology and humanism, and "How to Win the War on Terror," where he delves into strategies for addressing global conflicts. Rosenberg's writing style is characterized by its analytical depth and accessible prose, allowing complex ideas to resonate with a broad audience. Through his engaging storytelling and rigorous scholarship, he invites readers to reconsider the implications of current events and the trajectory of human society.
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In "The Phoenix Project," chaos reigns at Parts Unlimited, a car manufacturer struggling to keep up with a rapidly changing tech landscape. When IT manager Bill Palmer is unexpectedly thrust into a project vital for the company's survival, he discovers the interconnected challenges of people, processes, and technology. As he navigates through daily crises and corporate politics, Bill learns the transformative power of DevOps principles. Can he turn the company around before it's too late? This compelling tale blends fiction with valuable lessons, making it a must-read for anyone facing modern business challenges.
In 'Makers,' Chris Anderson explores the revolutionary movement of DIY innovation that is reshaping our economy and culture. He introduces the rise of 3D printing, robotics, and open-source technologies that empower everyday creators to become entrepreneurs. The book reveals how this grassroots revolution is set to democratize manufacturing and inspire a new era of creativity and invention. Anderson highlights fascinating stories of makers who are transforming their ideas into tangible products, mingling technology with artistry. Dive into a world where possibilities are limited only by imagination!
In 'Zero to One', entrepreneurs Peter Thiel and Blake Masters explore the art of innovation, urging readers to create something truly new rather than incremental improvements. They challenge conventional wisdom by revealing how monopolies foster progress, rather than competition, in today’s economy. Thiel outlines the mindset required to pursue unique ventures and emphasizes the importance of technology in creating transformative ideas. Through compelling anecdotes and thought-provoking insights, the book advocates for the pursuit of the extraordinary. Will you dare to think differently and build something that changes the world?
In 'Genome', Matt Ridley takes readers on a captivating journey through the intricacies of the human genome, revealing how our genes shape our lives, personalities, and destinies. This enlightening exploration delves into the evolutionary history of our DNA, highlighting the unexpected connections between science, society, and the essence of humanity. Ridley skillfully combines storytelling with groundbreaking research, making complex genetic concepts accessible and engaging. As he exposes the potential of genetic knowledge, readers are left pondering profound questions about free will, identity, and morality. Are we merely products of our genes, or do we have the power to redefine ourselves?
In 'The Rational Optimist', Matt Ridley challenges the pervasive pessimism of modern society by illustrating how human innovation and collaboration have historically led to progress and prosperity. He argues that through trade, science, and technology, humanity has an incredible ability to solve problems and improve quality of life. Ridley takes readers on a journey through history, revealing how obstacles have often fueled creativity and driven advancement. This thought-provoking book invites you to rethink the future and embrace the power of optimism in a world filled with challenges. Discover why Ridley believes our best days are still ahead!
Dive into the thrilling behind-the-scenes saga of the online payment giant PayPal, as Eric M. Jackson unveils the fierce battles of innovation, rivalry, and ambition that shaped its rise. From tech-savvy hackers to ruthless corporate strategies, the author paints a vivid picture of the startup culture in Silicon Valley. Discover the daring moves and high-stakes gambles that transformed a small company into a financial powerhouse. With insights into the complex relationships among key players, this book is a riveting exploration of entrepreneurship and perseverance. Can you handle the drama of the PayPal Wars?
'Super Pumped' by Mike Isaac delves into the meteoric rise and turbulent fall of Uber, exploring the audacious vision of its founder, Travis Kalanick. As the company shakes up the transportation industry, ethical dilemmas and personal struggles emerge, painting a vivid portrait of ambition and chaos. Readers will be captivated by the fierce battles within the company and the relentless drive for success. Intriguingly, this narrative reveals the dark side of tech innovation and startup culture, leaving you questioning the cost of disruption. Prepare to be enthralled by a story of power, greed, and the quest for dominance in a rapidly changing world.
In '21 Lessons for the 21st Century', Yuval Noah Harari navigates the complex landscape of today's world, tackling urgent questions about our future. From the impact of technology on society to the challenges of political stability, each lesson provokes thought and introspection. Harari explores key themes such as the rise of artificial intelligence, the significance of data, and the importance of meaning in an increasingly uncertain world. With a blend of history, philosophy, and science, the book invites readers to reflect on their roles in shaping a shared future. Will we adapt, or become obsolete? Dive in to uncover the lessons that could redefine humanity's path.
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“Great companies are built on great products”
How Google Works
By Eric Schmidt, Jonathan Rosenberg
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