In "Misbehaving: The Making of Behavioral Economics," Nobel laureate Richard Thaler takes readers on a riveting journey through the evolution of behavioral economics, a field that challenges traditional economic theories. Thaler candidly shares his experiences and groundbreaking experiments that reveal how human behavior often defies rational expectations, leading to surprising choices in everyday life. With a blend of humor and keen insight, he highlights the quirks and biases that influence decision-making, reshaping our understanding of markets and policies. This enlightening narrative not only unveils the complexities of human behavior but also emphasizes the importance of incorporating psychology into economic thinking. Dive into a world where misbehavior leads to profound revelations about the way we live, work, and decide!
By Richard H. Thaler
Published: 2015
"“People are not just not rational; they are predictably irrational.”"
Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
Richard H. Thaler is an acclaimed American economist and a pioneer in the field of behavioral economics, known for integrating psychological insights into economic theory. Born on September 12, 1945, he has significantly influenced how people understand decision-making and economic behavior. Thaler's notable works include "Nudge," co-authored with Cass Sunstein, which explores how subtle policy shifts can lead to better choices in various aspects of life. In 2017, he was awarded the Nobel Prize in Economic Sciences for his contributions to the understanding of human behavior in economic contexts. Currently, he serves as a professor at the University of Chicago Booth School of Business, where he continues to inspire new generations of economists.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Nudge," behavioral economists Richard Thaler and Cass Sunstein unveil the subtle art of influencing choices and shaping outcomes without restricting freedom. They explore how small, seemingly insignificant changes in the way options are presented can lead to drastically improved decisions in health, finance, and overall happiness. With compelling real-world examples and engaging insights, the authors demonstrate how understanding human psychology can empower individuals and policymakers alike. Dive into a world where choice architecture transforms lives and reshapes society's approach to welfare. Discover the hidden nudges that could change everything about the way we choose!
In "Hooked: How to Build Habit-Forming Products," Nir Eyal unravels the psychological principles behind why some products captivate users while others fade into oblivion. Through the engaging “Hook Model,” he outlines a four-step process—trigger, action, variable reward, and investment—that drives user engagement. Packed with real-world examples and compelling insights, Eyal illustrates how successful companies design their offerings to create habits that keep customers coming back. As you dive into the book, you’ll uncover the ethical implications of these practices and consider how they shape our daily lives. Are you ready to discover the secrets behind the products that hold your attention and transform your behavior?
In "The Danish Way of Parenting," authors Jessica Joelle Alexander and Iben Dissing Sandahl unveil the secrets behind Denmark's reputation as one of the happiest countries in the world, particularly in how they raise their children. By blending warmth, humor, and practicality, they introduce readers to key concepts like "hygge" and "lavishness" that foster emotional well-being. The book challenges conventional parenting norms, emphasizing the importance of confidence and independence in children's development. With practical tips and relatable anecdotes, it offers a refreshing perspective that invites parents to rethink their approach. Discover how embracing these Danish principles can create not just happier kids, but a happier family dynamic.
In 'Steal Like an Artist,' Austin Kleon unveils the unconventional art of borrowing ideas, encouraging readers to embrace creativity by stealing from the world around them. He argues that all creativity is derived from influence, and shares ten transformative principles to unlock your creative potential. Through witty anecdotes and practical advice, Kleon inspires you to find your own voice while respecting the influences that shape you. This isn't just a book for artists; it's a manifesto for anyone seeking to break free from the confines of originality. Discover how to turn your unique experiences into a masterpiece by learning to remix and reinvent!
In 'The Wealth of Nations', Adam Smith unveils the intricate dynamics of economics and its impact on society. He argues that free markets, driven by individual self-interest, can lead to unprecedented prosperity. Smith introduces the concept of the 'invisible hand,' suggesting that personal ambitions can benefit the collective good. This groundbreaking work lays the foundation for modern economics, challenging prevailing mercantilist ideas. Dive into Smith's insights to uncover how economic forces shape our world and influence our everyday lives.
In 'Stealing Fire', Steven Kotler and Jamie Wheal explore the transformative power of altered states of consciousness and their potential to enhance creativity, performance, and innovation. Delving into the worlds of elite performers, cutting-edge neuroscience, and ancient traditions, the authors unveil how accessing these altered states can revolutionize our understanding of human potential. Guided by fascinating case studies, they reveal the mechanisms that make such states achievable—from flow states to psychedelic experiences. The book raises provocative questions about the ethics, risks, and future implications of harnessing these powerful tools for personal and societal change. Are we on the brink of a new revolution in human consciousness, or are we treading on dangerous ground?
In 'Freakonomics,' Steven D. Levitt and Stephen J. Dubner explore the hidden side of everything, revealing the surprising truths behind human behavior and decision-making. Through a series of intriguing case studies, they uncover the economic forces that shape our lives in ways we never expected. What do schoolteachers and sumo wrestlers have in common? How do incentives drive the behavior of people in powerful positions? Prepare to challenge your assumptions and see the world through a lens of data and unconventional thinking.
In 'The Halo Effect', Phil Rosenzweig challenges the myths surrounding business success and how perceptions can skew reality. He argues that the admiration for successful companies often blinds us to their flaws, creating a 'halo effect' that distorts our understanding of what truly drives performance. With insightful case studies and rigorous analysis, Rosenzweig exposes the pitfalls of relying on anecdotal evidence and the allure of hindsight. Dive into this thought-provoking exploration and discover how to break free from these cognitive biases. Prepare to rethink what you thought you knew about success in the corporate world!
Showing 8 of 27 similar books

Adam Robinson is a distinguished author, financial advisor, and co-founder of the Princeton Review, which revolutionized the test preparation industry. He is renowned for his best-selling book "Cracking the SAT," which has guided countless students to achieve higher scores. Robinson's expertise extends beyond education into financial markets, where he is a respected global macro advisor. His contributions to literature and finance have earned him a reputation as a thought leader and innovator. Continually sought after for his insights, Robinson remains a pivotal figure in both the educational and financial sectors.

David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work

Brandon Stanton is an American photographer and author, best known for creating Humans of New York, a photography project that shares the personal stories of everyday people. Through his portraits and interviews, Stanton captures the diverse experiences of people in New York City and around the world, offering intimate insights into their lives. Humans of New York has become a global phenomenon, with millions of followers on social media and several best-selling books. Stanton’s work has expanded beyond photography to include fundraising campaigns that have raised millions of dollars for individuals and charitable causes. His ability to connect with people and share their stories has made him one of the most impactful storytellers of his generation.

Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.

Michael Burry is an American investor, hedge fund manager, and physician who gained widespread recognition for his prescient prediction of the subprime mortgage crisis, which he detailed in his now-famous bet against the housing market. This bold move was chronicled in Michael Lewis's bestselling book "The Big Short," and later adapted into an Oscar-winning film of the same name. Burry founded the hedge fund Scion Capital, which he ran from 2000 to 2008, generating substantial profits for his investors. Beyond his investment acumen, Burry is known for his deep analytical approach and his contributions to financial literature through various articles and public commentary. His work continues to influence and inspire both financial professionals and enthusiasts.

Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.

Ben Shapiro is an American conservative political commentator, author, and lawyer, known for his sharp analytical skills and outspoken views. He graduated from UCLA at the age of 20 and Harvard Law School at 23, demonstrating his early intellectual prowess. Shapiro is the author of several best-selling books including "Bullies: How the Left's Culture of Fear and Intimidation Silences Americans" and "The Right Side of History: How Reason and Moral Purpose Made the West Great." He is the co-founder and editor emeritus of The Daily Wire, a popular conservative news and opinion website. Through his writing and media presence, Shapiro has significantly influenced contemporary political discourse in the United States.

Nassim Nicholas Taleb is a Lebanese-American author, scholar, and risk analyst, best known for his work on uncertainty, probability, and risk. His books, including The Black Swan and Antifragile, explore how rare and unpredictable events shape the world and how individuals and systems can become more resilient to shocks. Taleb’s insights on risk management have influenced fields ranging from finance to medicine, and he is known for his outspoken criticism of conventional wisdom. His ideas about randomness, decision-making, and the limitations of human knowledge have made him a leading thinker in modern economics and philosophy.
Showing 8 of 20 related collections
““People are not just not rational; they are predictably irrational.””
Misbehaving
By Richard H. Thaler
Discover a world of knowledge through our extensive collection of book summaries.