In "Trust Me, I’m Lying," media manipulator Ryan Holiday pulls back the curtain on the dark art of modern journalism and the insidious world of online marketing. He reveals how easily the media can be exploited, turning lies into trending headlines with just a few strategic moves. With sharp wit and shocking anecdotes, Holiday illustrates the fragile line between truth and fabrication in a click-driven society. As he navigates the murky waters of deception, he challenges readers to reconsider what they consume—and who benefits from their trust. Prepare to question everything you thought you knew about news, credibility, and the power of influence!
By Ryan Holiday
Published: 2013
"Trust me, I'm lying."
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
Ryan Holiday is a prominent American author, marketer, and media strategist known for his writings on Stoicism and personal development. He gained widespread recognition for his bestselling books, including "The Obstacle Is the Way," "Ego Is the Enemy," and "The Daily Stoic," which have made Stoic philosophy accessible to a modern audience. With a background in media, he has worked with various high-profile clients and is known for his innovative approaches to marketing and brand building. In addition to his writing, Holiday serves as the founder of the creative agency Brass Check, where he helps authors and brands develop their stories. An engaging speaker and thought leader, he continues to inspire individuals to embrace resilience and self-improvement through his insights and teachings.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In “Crush It!”, Gary Vaynerchuk ignites a passion for pursuing your dreams by harnessing the power of social media. He shares his own journey from a struggling wine retailer to a successful entrepreneur, demonstrating that authenticity and hard work can lead to incredible success. With practical advice and invigorating stories, Vaynerchuk inspires readers to turn their passions into profitable businesses. He emphasizes the importance of personal branding in today’s digital age, encouraging everyone to share their voices boldly. Ready to transform your passion into a thriving career? Dive in and discover how to “crush it!” today!
In "Jab, Jab, Jab, Right Hook," social media guru Gary Vaynerchuk reveals the art of crafting compelling content that resonates with audiences. He emphasizes the importance of delivering value through "jabs"—small doses of engagement—before landing the "right hook" that drives home your sales message. Through captivating examples and real-world case studies, Vaynerchuk illustrates how understanding the nuances of each social platform can amplify your reach. The book challenges traditional marketing tactics, urging businesses to prioritize authenticity and connection. Are you ready to learn the knockout strategies that can transform your social media presence?
In "The Thank You Economy," Gary Vaynerchuk explores the transformative power of gratitude in the age of social media. He argues that businesses thriving today are those that prioritize genuine connections and heartfelt appreciation for their customers. Through vivid anecdotes and real-world examples, Vaynerchuk stresses the importance of listening and engaging authentically with consumers. As technology reshapes customer expectations, the book reveals how a culture of gratitude can drive loyalty and success. Dive in to discover how to harness the power of thankfulness to elevate your brand in an increasingly connected world!
In "Your Happiness Was Hacked," the authors unravel the captivating intersection of psychology and technology, revealing how modern digital life can manipulate our emotions. With compelling anecdotes and cutting-edge research, the book exposes the invisible forces influencing our happiness, often without us even realizing it. Discover the surprising truth about social media's addictive nature and how it shapes our perceptions of joy and success. As you delve deeper, you'll learn practical strategies to reclaim your well-being and protect your emotional landscape. Are you ready to unplug from the digital deluge and reconnect with your true joy?
In 'Amusing Ourselves to Death', Neil Postman explores the alarming impact of television and entertainment on public discourse and critical thought. He argues that a culture inundated with superficial media is prioritizing distraction over meaningful communication. Postman presents a compelling critique of how entertainment values undermine the seriousness of important issues. Through sharp analysis and wit, he warns against the perils of living in a world where information is merely amusement. This provocative work invites readers to reflect on their own media consumption and its implications for democracy and intellect.
In 'Catch and Kill', investigative journalist Ronan Farrow uncovers the harrowing truth behind allegations of sexual assault against powerful figures in Hollywood. As he delves deeper, he faces a complex web of intimidation and cover-ups that threaten his career and safety. This gripping narrative exposes the lengths to which some will go to silence survivors and protect the status quo. Farrow's relentless pursuit of the truth not only reveals shocking secrets but also highlights the systemic issues within media and culture. A riveting must-read that challenges readers to confront uncomfortable realities.
In 'So You've Been Publicly Shamed,' Jon Ronson explores the unsettling phenomenon of public shaming in the age of social media. Through compelling stories of individuals who have experienced viral outrage, he sheds light on the mob mentality that can arise online. Ronson delves into the personal impacts of these shaming events, revealing how they can lead to profound consequences for those involved. As he examines the morality and psychology behind this modern form of punishment, readers are prompted to question the boundaries of accountability and justice. Can society find a way to hold individuals accountable without resorting to humiliation?
In 'The Curse of the Mogul,' a trio of sharp economic minds dissect the turbulent saga of the media moguls who rose to power and fell from grace. With a mix of historical insight and incisive analysis, Knee, Greenwald, and Seave expose the flawed strategies that led to disastrous outcomes for these titans. Readers will uncover the inherent pitfalls of ambition and the temptations of the media landscape. This compelling narrative weaves together personal stories with economic theories, revealing the true cost of success. Can the lessons learned from these moguls’ downfalls shed light on the future of media management?
Showing 8 of 30 similar books

Ryan Holiday is a bestselling author and media strategist known for his books on stoicism, including The Obstacle Is the Way and Ego Is the Enemy. He is a leading voice in modern stoic philosophy, teaching readers how to apply ancient wisdom to achieve personal and professional success. Holiday’s work emphasizes resilience, discipline, and humility as keys to navigating life’s challenges. He has consulted with major companies and individuals on marketing and strategy, blending stoic principles with contemporary business practices. His books have been translated into over 30 languages.

Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.

Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, investor, and social media personality. He initially gained prominence through his family’s wine business, turning it into a digital juggernaut with his online content and wine reviews. Gary is now the CEO of VaynerMedia, a full-service digital agency, and has authored multiple bestsellers, including Crush It! and Jab, Jab, Jab, Right Hook. He is known for his blunt, motivational style and advice on business, marketing, and personal branding. Gary continues to inspire millions with his focus on hustle, entrepreneurship, and leveraging digital platforms for success.

Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.

Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.

Cleo Abram is a distinguished journalist and content creator known for her incisive storytelling and engaging multimedia presentations. She gained widespread recognition as a producer and host for Vox's acclaimed series, "Glad You Asked," where she explored complex topics with clarity and depth. Abram's work often intersects with technology and culture, making intricate subjects accessible to a broad audience. In addition to her journalistic endeavors, she has contributed thought-provoking essays and articles to various esteemed publications. Her innovative approach to storytelling continues to influence and inspire both readers and aspiring journalists.

Casey Neistat is a renowned American filmmaker, vlogger, and co-founder of the multimedia company Beme, which was later acquired by CNN. He gained widespread recognition for his innovative and highly influential YouTube vlogs, which have garnered millions of subscribers and views. Neistat's storytelling prowess and creative filming techniques have earned him a Shorty Award for Best YouTube Star and several Streamy Awards. Beyond his digital presence, he has contributed to literature through essays and thought pieces on creativity and the impact of social media. Neistat's work continues to inspire a new generation of content creators and filmmakers.

Benedict Evans is a renowned technology analyst and commentator, acclaimed for his insightful analyses on technology trends and their societal impacts. With a background in venture capital and strategic consulting, Evans has become a prominent voice in the tech community through his thought-provoking essays and presentations. His work often explores the intersection of mobile technology, media, and internet platforms, offering a nuanced understanding of complex tech ecosystems. Evans is widely respected for his ability to distill intricate technological developments into accessible and compelling narratives. His contributions have significantly influenced industry leaders and informed public discourse on the future of technology.
Showing 8 of 13 related collections
“Trust me, I'm lying.”
Trust Me, I'm Lying
By Ryan Holiday
Discover a world of knowledge through our extensive collection of book summaries.