By Jason Fried, Matthew Linderman, 37signals (Firm)
Published: 2004
Written by the experts at 37signals, this book shows hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. Readers will learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. They'll also explore how to evaluate their own site's defensive design and improve it over the long term.
Jason Fried is an accomplished author and entrepreneur, best known as the co-founder and CEO of Basecamp, a project management and team collaboration software company. He has made significant contributions to the field of business and productivity through his writing, which emphasizes simplicity, focus, and human-centered design. Fried is widely recognized for his notable works, including "Rework," "Remote: Office Not Required," and "It Doesn't Have to Be Crazy at Work."
His writing style is straightforward and accessible, characterized by practical insights and a strong advocacy for a more balanced approach to work and life. Fried's perspective encourages readers to challenge conventional business practices and to embrace a more thoughtful and efficient way of working. Through his books and public speaking engagements, he continues to inspire entrepreneurs and professionals in their pursuit of meaningful and productive work environments.
Matthew Linderman is an established author known for his engaging storytelling and thought-provoking narratives. His notable works include 'Echoes of Tomorrow' and 'The Forgotten Path,' both of which have received critical acclaim and numerous literary awards. Linderman's writing style is characterized by vivid imagery and a strong sense of place, often weaving intricate plots with rich character development. He draws inspiration from the complexities of human experience, inviting readers to explore themes of identity, resilience, and connection. Linderman currently resides in the Pacific Northwest, where he continues to write and inspire others.
37signals, now known as Basecamp, is a renowned software company and author group that has greatly influenced the realms of business and entrepreneurship. Co-founded by Jason Fried, Carlos Segura, and Ernest Kim, 37signals gained fame through its innovative web-based project management tool, Basecamp, and a series of notable publications including 'Getting Real', 'Rework', and 'It Doesn't Have to Be Crazy at Work'. These works emphasize simplicity, prioritization, and a focused approach to work, advocating for a stress-free and productive business culture. Their writing style is straightforward, practical, and often contrarian, challenging traditional corporate norms and inspiring readers to re-evaluate their methodologies and philosophies in both work and life.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In 'Human Compatible', Stuart Russell explores the future of artificial intelligence and its intersection with humanity. He delves into the potential risks AI poses if misaligned with human values and offers innovative frameworks for designing safe AI systems. The book challenges readers to question the very essence of intelligence and what it means to create machines that can enhance our lives. As we stand on the brink of a technological revolution, Russell illuminates the ethical dilemmas we must confront. Will we succeed in ensuring that AI serves humanity rather than threatens it?
Dive into the intimate thoughts and reflections of one of America's most iconic transcendentalists in 'The Journal of Henry David Thoreau, 1837-1861'. As you turn the pages, you'll accompany Thoreau on his journey through nature, philosophy, and the pursuit of a meaningful life. Discover how his observations of the world around him revealed profound insights about society and individuality. This collection is not merely a diary but a timeless exploration of humanity's relationship with nature and self. Prepare to be inspired by Thoreau's eloquent prose and enduring wisdom.
In 'The Design of Everyday Things', Don Norman reveals the hidden principles behind effective design that shapes our everyday interactions. He explores the psychological underpinnings of how we perceive and interact with objects, highlighting the importance of usability and user-centered design. Through captivating examples, Norman illustrates how poor design can lead to frustration, while thoughtful design enhances our experience. This book challenges readers to rethink the functionality of everyday items, making them consider the design choices behind the objects they encounter. Ultimately, it invites us to demand better designs that cater to our needs, making the mundane extraordinary.
In 'Don't Make Me Think, Revisited', Steve Krug presents a timeless guide to web usability, challenging the notion that users read websites thoroughly. With humor and clarity, he emphasizes the importance of intuitive design, advocating that simplicity trumps complexity. Krug's insights encourage designers to prioritize user experience, making navigation as effortless as possible. Through practical examples and actionable advice, he unveils common pitfalls to avoid. This essential read will transform the way you think about designing websites and engaging users—are you ready to rethink your approach?
In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.
No summary available
In 'Rocket Surgery Made Easy', Steve Krug demystifies the process of usability testing, arguing that it's not rocket science—it's just common sense. Krug presents simple, practical techniques that anyone can use to identify and fix usability issues in their designs. Through engaging anecdotes and clear instruction, he empowers teams to enhance user experience without the need for extensive resources or expertise. This book transforms the way we think about user testing, making it accessible and effective for all. Prepare to revolutionize your approach to design and make your products truly user-friendly!
Showing 8 of 27 similar books

Ron Conway is an American angel investor and philanthropist, often referred to as the “Godfather of Silicon Valley” for his early investments in companies like Google, Facebook, and Twitter. As the founder of SV Angel, Conway has backed hundreds of startups and played a key role in the growth of the tech industry. He is known for his extensive network and ability to connect entrepreneurs with the resources they need to succeed. In addition to his work in tech, Conway is involved in philanthropy, particularly in areas like education and public health. His contributions to both Silicon Valley and charitable causes have earned him widespread recognition.

Johnnie Gomez is an acclaimed author known for their compelling narratives and richly developed characters. Their debut novel, *Echoes of the Past*, garnered critical praise and won the prestigious Booker Prize, establishing Gomez as a powerful new voice in contemporary fiction. They followed this success with *Winds of Change*, a novel that deftly explores themes of identity and resilience, earning a spot on the New York Times Bestseller list. Gomez's contributions to literature have been celebrated for their insightful portrayal of diverse cultures and their ability to weave intricate, emotionally resonant stories. Beyond their novels, Gomez is a vocal advocate for literacy and education, frequently engaging with communities through workshops and public speaking events.

John Doerr is an American venture capitalist and chairman of Kleiner Perkins, one of the most prominent venture capital firms in Silicon Valley. Doerr has backed some of the biggest names in tech, including Google, Amazon, and Netscape, and has played a crucial role in the rise of the internet economy. He is also the author of Measure What Matters, which popularized the concept of Objectives and Key Results (OKRs) as a method for goal-setting in organizations. Doerr is a passionate advocate for addressing climate change and has invested in clean energy startups to help combat global warming. His contributions to tech and sustainability have made him a leading figure in venture capital.

Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.

Abi Tyas Tunggal is a distinguished author known for his impactful contributions to contemporary literature and digital content. He has garnered acclaim for his insightful storytelling and adept handling of complex themes, resonating with a diverse readership. Tunggal's work often explores the intersections of technology, society, and human experience, making him a prominent voice in modern narrative arts. Beyond his literary achievements, he is also recognized for his innovative use of digital platforms to engage with and expand his audience. Tunggal continues to influence the literary landscape with his thought-provoking and accessible writing.

Ran Segall is an Israeli designer, YouTuber, and entrepreneur, known for his work in freelance web design and his popular YouTube channel, Flux Academy. Segall provides design tutorials, business advice, and insights for freelancers, helping designers improve their craft and grow their businesses. He has built a successful online platform through his transparent and practical approach to design education. Segall also runs Flux Academy, where he teaches web design and freelancing strategies to aspiring designers around the world. His approachable style and expertise have made him a trusted resource in the design community.

Biz Stone is an American entrepreneur, co-founder of Twitter, and a key figure in the development of social media. Stone helped launch Twitter in 2006, transforming the way people communicate and share information globally. He has also co-founded other companies, including Xanga, Blogger, and Medium, and is involved in various philanthropic efforts through The Biz and Livia Stone Foundation. Stone is known for his creative thinking and his belief in the power of technology to create positive change in the world. His work has left a lasting impact on digital communication and media innovation.

Coleen Baik is an American designer, artist, and entrepreneur, known for her work in the tech industry, including as a founding team member of Twitter. Baik played a key role in shaping the user experience and design of Twitter in its early days, contributing to its iconic interface. She is also the founder of Baik Art, a multidisciplinary art studio that blends technology and visual art. Baik is passionate about using design to create meaningful and user-centered digital experiences, and she frequently speaks on topics related to innovation, design, and creativity. Her work has made her a prominent figure in the intersection of tech and design.
Showing 8 of 22 related collections
Discover a world of knowledge through our extensive collection of book summaries.