Go To Book Summary

In 'Go To,' Steve Lohr delves into the transformative power of technology and its profound impact on the way we work and interact. Through compelling stories and case studies, he illustrates how the rise of data-driven decision-making is reshaping industries and the workforce. The narrative invites readers to explore the delicate balance between human intuition and algorithmic efficiency. As the lines between man and machine blur, what does the future hold for our workplaces and ourselves? Discover the insights and challenges that come with navigating this new digital era.

By Steve Lohr

Published: 2002

"In a world defined by rapid innovation and relentless change, the true challenge lies not in adapting to technology, but in understanding our own humanity amid the transformation."

Go ToBook binding

Start Listening to Book Summary

0:000:00

Book Review of Go To

Lohr chronicles the history of software from the early days of complex mathematical codes mastered by a few thousand to today's era of user-friendly software and millions of programmers worldwide.

Book Overview of Go To

About the Book Author

S

Steve Lohr

Steve Lohr is an acclaimed American author and journalist known for his insightful analyses of technology, business, and society. He has written several notable works, including 'Data-ism: Inside the New Science of Big Data, Analytics and Decision Making' and 'The Age of Oversupply: created an economy of more with less.' His writing style is characterized by its clarity and depth, blending rigorous research with engaging narrative to illuminate complex subjects. As a long-time correspondent for The New York Times, Lohr has a reputation for tackling contemporary issues with a keen observational eye and a compelling voice.

Book Details

Key information about the book.

Authors
Steve Lohr
Published
October 2002
Publisher
N/A
ISBN
0465042260
Language
English
Pages
268
Genres
Digital CommunicationBusiness and EconomicsTechnologyEmerging Technologies

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

How Google WorksBook binding

How Google Works Book Summary

In "How Google Works", Eric Schmidt and Jonathan Rosenberg unveil the inner workings of one of the world's most innovative companies. Delving into the intersection of technology, business strategy, and culture, they explore how flexibility and creativity fuel Google's success. The authors share insider anecdotes and pivotal lessons about fostering collaboration and embracing change in a fast-paced digital landscape. You’ll discover the vital role data plays in decision-making and how to cultivate a "smart creatives" mindset. Prepare to be inspired by the blueprint of a company that has revolutionized not just the tech industry, but the very way we navigate information itself.

How Google Works
Eric Schmidt, Jonathan Rosenberg
The Singularity Is NearBook binding

The Singularity Is Near Book Summary

In "The Singularity Is Near," futurist Ray Kurzweil examines the transformative convergence of technology and biology, predicting a pivotal moment when artificial intelligence surpasses human intelligence. He explores the implications of exponentially accelerating advancements, from nanotechnology to genetic engineering, and their potential to reshape humanity. As Kurzweil articulates the challenges and opportunities posed by this evolution, he paints a provocative picture of a future where humans and machines merge. Could we soon transcend our biological limitations? Venture into this thought-provoking narrative that questions the very essence of what it means to be human amidst the rise of the machines.

The Singularity Is Near
Ray Kurzweil
Addiction by DesignBook binding

Addiction by Design Book Summary

In 'Addiction by Design', Natasha Dow Schüll explores the fascinating intersection of technology, gambling, and human psychology. She reveals how modern gaming machines are meticulously engineered to foster addictive behaviors, drawing players into a relentless cycle of engagement. Through immersive narratives and compelling case studies, Schüll raises critical questions about free will and the seductive nature of design in our digital age. This thought-provoking investigation challenges readers to consider the impact of technology on their lives and society at large. Dive into this eye-opening journey to understand the dark artistry behind the designs that capture us.

Addiction by Design
Natasha Dow Schüll
Shaping the Future of the Fourth Industrial RevolutionBook binding

Shaping the Future of the Fourth Industrial Revolution Book Summary

In 'Shaping the Future of the Fourth Industrial Revolution', Klaus Schwab and Nicholas Davis explore the transformative impact of emerging technologies on society, economy, and governance. They argue that as we stand on the brink of this revolution, it is essential to consider the ethical implications of our innovations. The authors pose thought-provoking questions about equality, privacy, and the future of work, urging readers to take an active role in shaping this future. Drawing on real-world examples, they reveal how collaboration between leaders, businesses, and citizens can harness the power of technology for the greater good. Prepare to rethink progress and envision a world that prioritizes human values amidst rapid technological changes.

Shaping the Future of the Fourth Industrial Revolution
Klaus Schwab, Nicholas Davis
A Book Apart: On web typography - Jason Santa MariaBook binding

A Book Apart: On web typography - Jason Santa Maria Book Summary

In 'A Book Apart: On Web Typography,' Jason Santa Maria unveils the critical art of type on the web, exploring how typefaces can shape user experience. Delve into the interplay between design and readability, and discover how thoughtful typography can enhance digital communication. With practical insights and inspiring examples, Santa Maria challenges conventional wisdom and encourages designers to push the boundaries of creativity. This book is not just a manual; it's an invitation to rethink how we present words online. Whether you're a seasoned designer or a curious newcomer, this exploration of typography will transform your understanding of web aesthetics.

A Book Apart: On web typography - Jason Santa Maria
CodeBook binding

Code Book Summary

In 'Code', Charles Petzold takes readers on a captivating journey through the world of programming and computer science. He unravels the complex tapestry of how computers work, starting from simple concepts and building up to intricate systems. Through engaging anecdotes and metaphors, Petzold demystifies the inner workings of machines, making them accessible to everyone. This exploration not only reveals the beauty of code but also challenges us to think critically about the impact of technology in our lives. Prepare to see the digital world around you in a whole new light!

Code
Charles Petzold
The Year Without PantsBook binding

The Year Without Pants Book Summary

In 'The Year Without Pants', Scott Berkun takes readers on a captivating journey through the uncharted waters of remote work culture at Automattic, the company behind WordPress. With humor and insight, Berkun shares his experiences as he uncovers the balance between freedom and responsibility in a workplace without traditional constraints. As he navigates quirky challenges and innovative ideas, the reader is challenged to rethink what productivity truly means. This book is an eye-opening exploration of modern work dynamics and the impact of technology on collaboration and creativity. Curious about how a year without pants can spark revelations about work and life? Dive in!

The Year Without Pants
Scott Berkun
Crossing the ChasmBook binding

Crossing the Chasm Book Summary

In 'Crossing the Chasm', Geoffrey A. Moore presents a groundbreaking approach to marketing technology products. He explores the chasm between early adopters and the mainstream market, revealing why many innovations fail to gain traction. The book outlines strategies to bridge this divide, emphasizing the importance of targeting a specific niche first. Moore's insights are backed by real-world examples, making his concepts both practical and relatable. This must-read guide challenges entrepreneurs to rethink their marketing tactics and accelerate their product’s journey to success.

Crossing the Chasm
Geoffrey A. Moore

Showing 8 of 30 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Naval Ravikant's Book Recommendations

Naval Ravikant's Book Recommendations

Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.

Business and LeadershipInspiring ReadsLife AdviceMindfulnessSuccess Stories and Life Lessons
Bret Victor's Book Recommendations

Bret Victor's Book Recommendations

Bret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.

Creativity and InnovationTechnology and FutureEducation
Alexey Moiseenkov's Book Recommendations

Alexey Moiseenkov's Book Recommendations

Alexey Moiseenkov is a Russian entrepreneur and tech innovator best known for creating Prisma, the groundbreaking mobile app that transforms photos into artworks using artificial intelligence. Though not primarily a literary figure, his work in AI and digital transformation has influenced contemporary discussions on the intersection of technology and art. Moiseenkov's contributions have been featured in various tech and innovation journals, highlighting his impact on modern digital culture. His work underscores the evolving narrative of creativity in the digital age, bridging the gap between artistic expression and technological advancement. Moiseenkov continues to inspire through his ongoing ventures in AI and entrepreneurship.

Technology and FutureCreativity and InnovationArtificial Intelligence
Jensen Huang's Book Recommendations

Jensen Huang's Book Recommendations

Jensen Huang is a Taiwanese-American entrepreneur and co-founder of NVIDIA, a global leader in graphics processing technology. Under Huang’s leadership as CEO, NVIDIA has become a key player in the development of artificial intelligence (AI), autonomous vehicles, and gaming technology. Huang is known for his visionary approach to innovation and his ability to position NVIDIA at the forefront of emerging technologies. He has been instrumental in expanding the use of GPUs beyond gaming to industries like healthcare, finance, and scientific research. Huang’s leadership and strategic foresight have made NVIDIA one of the most influential companies in the tech world.

Artificial IntelligenceTechnology and FutureSuccess Stories and Life Lessons
Aaron Levie's Book Recommendations

Aaron Levie's Book Recommendations

Aaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.

Business and LeadershipTechnology and Future
Brad Feld's Book Recommendations

Brad Feld's Book Recommendations

Brad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.

Business and LeadershipFounders Playbook
Bill Gates's Book Recommendations

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

Business and LeadershipTechnology and FutureInspiring ReadsMemoirs and Biographies
Nir Eyal's Book Recommendations

Nir Eyal's Book Recommendations

Nir Eyal is an accomplished author and behavioral design expert, best known for his two best-selling books, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." With a background in psychology and business, he has significantly influenced the fields of product design and personal productivity. Eyal's work has been featured in major publications such as The Harvard Business Review and The New York Times. He frequently speaks at industry conferences and workshops, sharing insights on how technology can be ethically designed to benefit users. Eyal also teaches at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.

Business and LeadershipProductivitySelf-Improvement

Showing 8 of 14 related collections

In a world defined by rapid innovation and relentless change, the true challenge lies not in adapting to technology, but in understanding our own humanity amid the transformation.

Go To

By Steve Lohr

Frequently Asked Questions