Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
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In "Misbehaving: The Making of Behavioral Economics," Nobel laureate Richard Thaler takes readers on a riveting journey through the evolution of behavioral economics, a field that challenges traditional economic theories. Thaler candidly shares his experiences and groundbreaking experiments that reveal how human behavior often defies rational expectations, leading to surprising choices in everyday life. With a blend of humor and keen insight, he highlights the quirks and biases that influence decision-making, reshaping our understanding of markets and policies. This enlightening narrative not only unveils the complexities of human behavior but also emphasizes the importance of incorporating psychology into economic thinking. Dive into a world where misbehavior leads to profound revelations about the way we live, work, and decide!
In "Fooled by Randomness," Nassim Nicholas Taleb explores the hidden influence of chance in our lives, challenging our perceptions of luck, skill, and success. He argues that many people attribute their achievements to talent rather than the randomness that often underpins them. Through a blend of personal anecdotes and sharp wit, Taleb reveals how cognitive biases distort our understanding of risk and probability. He reminds us that, in the grand theater of life, we are often unwitting actors in a play scripted by randomness. Prepare to rethink your beliefs about fortune and failure as you uncover the profound truths lurking beneath the surface of chance.
In "Den of Thieves," journalist James B. Stewart pulls back the curtain on the high-stakes world of corporate America during the 1980s. This riveting narrative chronicles the lives of power brokers and insider traders who bent the rules to accumulate unimaginable wealth. As greed intertwines with ambition, a thrilling tale of deception unfolds, leading to dramatic investigations and shocking convictions. Stewart masterfully blends real-life drama with insights into the financial markets, leaving readers on the edge of their seats. Dive into the labyrinth of moral ambiguity and see how far the quest for success can lead one astray!
In 'Masters of Corporate Venture Capital,' Andrew Romans unveils the intricate world where corporate giants invest in startups to fuel innovation and gain competitive advantages. The book offers a fascinating exploration of the strategies, structures, and mindset required to succeed in this unique investment landscape. Readers are introduced to the key players and the high-stakes decisions that shape industries and drive economic growth. With real-world case studies and insider insights, Romans demystifies the art of corporate venture capital, making it accessible for aspiring investors and entrepreneurs alike. This provocative guide invites you to discover how corporate investments are transforming the future of business.
In 'Pre-Suasion', Robert Cialdini reveals the art of influencer psychology before the actual persuasion begins. He argues that creating the right context can prime audiences to be more receptive to messages. Through fascinating experiments and anecdotes, Cialdini uncovers the subtle tactics that can shape people's perceptions and improve communication. Learn how to guide thoughts and decisions without them even realizing it! This groundbreaking exploration into human behavior will leave you questioning the subtle factors at play in your interactions.
In 'Peak Performance,' Brad Stulberg and Steve Magness unveil the surprising science behind achieving excellence in any field. They combine research from psychology, physiology, and elite sports to offer readers actionable insights on how to cultivate resilience and focus. The authors assert that the key to greatness isn't just hard work, but also strategic rest and recovery. Readers will discover how to harness their potential by balancing stress and rest to sustain peak performance over time. This compelling guide promises to transform the way you think about success, urging you to rethink your approach to performance.
In 'The Opposite of Hate', Sally Kohn embarks on a transformative journey to explore the roots of hate and the potential for love and understanding in its place. Drawing on personal anecdotes and extensive research, she unveils how empathy can dismantle deep-seated prejudices. Kohn's poignant insights challenge readers to reconsider their own biases and the societal structures that perpetuate divisiveness. With a mix of humor and vulnerability, she illustrates that connection is possible, even in the most polarized environments. This thought-provoking read urges us to confront hate head-on and choose compassion as a powerful antidote.
In 'Ctrl Alt Delete', Mitch Joel explores the disruptive landscape of the digital age, challenging readers to rethink their approach to business and marketing. With engaging anecdotes and sharp insights, he reveals how technology reshapes our relationships and the economy. Joel emphasizes the necessity of adapting to change for survival in an increasingly connected world. This compelling narrative not only presents the realities of innovation but also serves as a call to action for entrepreneurs and businesses alike. Prepare to be inspired and ready to embrace the digital revolution!
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