Propaganda Book Summary

In 'Propaganda,' Edward L. Bernays unveils the art and science behind manipulating public perception. Often dubbed the father of public relations, Bernays shares how he harnessed the power of media to shape opinions and consumer behavior. This groundbreaking work walks readers through historical case studies that reveal the hidden forces driving societal change. With insights that resonate today, Bernays challenges us to consider the ethical implications of influence and persuasion. Prepare to dive into a world where thoughts are crafted and reality is molded - are you ready to see behind the curtain?

By Edward L. Bernays

Published: 2005

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society."

PropagandaBook binding

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Book Review of Propaganda

Reprint of a seminal 1928 work from the father of public relations and modern political spin

Book Overview of Propaganda

About the Book Author

E

Edward L. Bernays

Edward L. Bernays (1891-1995) was a pioneering figure in the field of public relations and a significant influencer in the development of modern communication strategies. Often referred to as the 'Father of Public Relations', Bernays utilized psychological and sociological principles to create impactful campaigns that shaped public opinion. His notable works include 'Crystallizing Public Opinion' (1923), the first book on public relations, and 'Propaganda' (1928), which explored the power of communication in society. Bernays' writing style is characterized by clarity and directness, often integrating case studies to illustrate his theories on media influence and persuasion. His contributions have greatly influenced advertising and marketing, laying the groundwork for contemporary practices in these fields.

Book Details

Key information about the book.

Authors
Edward L. Bernays
Published
January 2005
Publisher
Ig Publishing
ISBN
0970312598
Language
English
Pages
168
Genres
Social CommentaryMediaMedia StudiesPolitics and Current Affairs

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The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society.

Propaganda

By Edward L. Bernays

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